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This is the 3rd and final part of our recordings with Hairbrained at ISSE 2020! We had the honor of interviewing Sarah and Missy! Both are killing it on Instagram, but they have very different tactics for how they run their businesses on social media!
Sarah is a beauty influencer, and more specifically a short hair influencer! Sarah came to our mastermind as a coach in Morocco last fall, and taught all of the attendees all things social media, and mindset! Sarah is a speaker, influencer, and just a bad ass!
Missy is a hairstylist, salon owner, and speaker. She started her brand about 18 months ago when she decided she wanted to be a teacher and have a digital platform and since then she has grown her followers from zero to over 12k!
8:29 MAKE INFLUENCER GREAT AGAIN!
Sarah is trying to bring back the word “influencer”! One thing that she has noticed is that there are people who have a “following” and people who are actually “influencing” and a lot of times brands don’t know the difference until they actually pay someone. Sarah’s day to day is BUSY! She is not only just an influencer, but she is a creative director, editor, graphic designer, all the things!
Sarah does her own filming and editing, and over the years she has gotten so much better. She has had to teach herself how to use a camera, and has been learning for the past 3 years how to perfect her craft!
When it comes to instagram engagement and analytics, Sarah has it down to a freaking SCIENCE! She has spreadsheets and tracks how her posts do. By doing this, you’re able to see what pictures your audience responds to and wants to see. From there, you can figure out what will perform and do well, but ALSO how you can incorporate your sponsored posts into your feed, and still make sure they perform.
The most important thing to know is that what works for someone else, will not necessarily work for you, and it’s CRUCIAL that you take the time to figure out what works for you and following.
Sarah doesn’t necessarily have a “favorite” type of content she likes to make. When it comes to social media, it’s important to look at the content that brings you the most joy to create. The goal would be to create a space online where your favorite content to create is also your top performing content!
19:15 HOW MISSY HAS GREAT ENGAGEMENT
Missy has really focused on her community as she has grown over the past 18 months. From the beginning, she was clear with how she wanted to make people feel because she knows how she wants to feel. So when someone comments or engages on social media, she can be genuine back.
When she first started, it was necessarily for a financial gain, she simply knew how she wanted to make people feel. It’s important to remember that when someone decides to follow you, that is them saying that they want to “hang out”, and you should treat your online relationship like that!
She has noticed that her influencers respond most to her raw and real content. Missy loves dry humor and has realized that there is a fine line when it comes to social media. It’s important for her to post content that is funny, but is not disrespectful.
Missy spends about 24 hours a week engaging and creating content for her brand on social media.
28:05 AUDIENCE QUESTIONS
HOW DO YOU CLEAN UP A MESSY INSTAGRAM?
ELIZABETH: She recommends keeping the bad or messy instagram posts, and then if you want something different, just start posting what you want to post. It’s fun to go back and look at your past posts and see the growth.
MISSY: If you don’t like how it looks, get clear on what you don’t like, and then make a commitment to yourself to post a little more so that your new followers are seeing the new vibe.
HOW DO YOU KNOW WHAT YOUR RHYTHM AND BRANDING IS?
SARAH: The best tool is to look at your insights and see what was “saved” the most. The ones that they’re savings are the reasons they are coming back to your page. Take note of those saved because that is what is bringing people back. Imagine if you had your 6 highest saved photos at the top of your feed, people would see that and you would most likely get more of a following.
ELIZABETH: In The Workshop in a Box, we have created a content calendar. First, we have everyone look at their instagram and go over their top performing posts, then all of you do is you cycle through each of those 6 top performing posts and then you can plan your posting about that. You look at the things that bring you joy and what brings you money (hopefully they are the same) and then once you plan out this calendar you don’t have to think so much about what to post!
SARAH: If you are hesitant of posting new things, start in STORIES. It’s a lot easier to introduce new content, through stories.
MISSY: If you are a hairstylist, and you don’t want to cut kids cuts, then don’t post pictures of kids! Whatever you are putting on social media is your digital profile and people will look at that and that is what you will attract!
SHOULD YOU SEPARATE YOUR PERSONAL AND BUSINESS LIFE? HOW MUCH IS TOO MUCH?
ELIZABETH: Authenticity can be tricky on Instagram! If you are sharing or posting with a hidden agenda or to get likes, this is NOT CUTE! There is definitely a level of appropriateness and boundaries that need to take place on instagram. Just because another person is posting on instagram doesn’t mean you should, or is appropriate for you to post on your page.
41:45 LET’S WRAP IT UP- BIGGEST TAKEAWAYS
MISSY: Pay attention to those that are handling their social media well, and treating their instagram like a business, and take notes. Those that are doing well are working at it- they are not buying their followers, or being fake online, or blaming things on the algorithm.
SARAH: It is ok to archive things if you want to!
ELIZABETH: It’s really important to ask friends and other people what they are doing in their business and what is working. Make relationships with other business owners and learn from each other and grow together!
Thank you to PBA and Hairbrained for putting together this event! We have had so much fun hanging out!
As always, WE HAIR LOVE YOU!